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FASHION

INTERIOR DESIGN

BEAUTY

CULTURE

SPORTS

MUSIC

ENTERTAINMENT

Video by Alexandre Silberstein, A Magazine Curated By Maison Martin Margiela, 2004

Photography by Pablo Zuleta Zahr, A Magazine Curated By sacai, 2023

We are a global consultancy that builds bridges between fashion, sports, culture and brands.

We help brands discover, understand and activate their true communities. The ones who already care. Already share. Already show up.

Because when you know your crowd, you speak their language. And when you speak their language, you build loyalty that lasts.

Our approach blends proprietary data, partner intelligence and insights from our community — ensuring our strategies are grounded in both data and real cultural context.

Photography by Rollswyze, A Magazine Curated By sacai, 2023

MARKET INSIGHTS

  • Product adoption insights

  • Competitive benchmarking

  • Regional & cross-market analysis

COMMUNITY AUDIT

  • Psycho-demographic profiling

  • Consumer segmentation

  • Persona development

  • Insider interviews

COMMUNITY ENGAGEMENT

  • Panels & talks

  • Podcasts series

  • Exhibition curation

  • On-site or in-store culture hubs

CREATIVE CONSULTING

  • Trend and cultural briefings

  • Assortment & storytelling optimization

  • Talent & brand collaborations

  • Insights-to-creative translation